Thiết kế thương hiệu Tây Nguyên Travel

<strong>Nhưng điều cuốn hút khát khao khám phá của vùng đất Tây Nguyên chính là những cao nguyên lộng gió “Mênh mông đất trời Tây Nguyên”, "Ngôi nhà" đa dạng sinh học, Câu chuyện "Lý lẽ" của rừng.</strong> Một cao nguyên huyền thoại, một cao nguyên kỳ bí, một cao nguyên bạt ngàn, hùng vĩ luôn hấp dẫn những con người thích mạo hiểm, khám phá.<br /><br />Những nét văn hóa cổ, các câu chuyện trở thành huyền thoại của đồng bào dân tộc ít người luôn tạo cho chúng ta tính tò mò và những điều huyền bí muốn được biết. Thương hiệu TayNguyenTravel hình thành với ý nghĩ giản dị đó. TayNguyen Travel là cầu nối đưa con người đến với đất trời - thiên nhiên bạt ngàn, đến khám phá về các huyền thoại huyền bí.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp5NEXDxS-RW74FW-aQcAkWE9_NfNEfMhwSUno67Ck9AKQyTC0YArjTRmNeyC3A_2ql3D680dVsQi2WQIC5Ofgq73kAoSZ0UFX6D4PUquxUrfxzvU9KAl4QhQZ5W8tYXyU1a1kDNqajko/s624/19.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp5NEXDxS-RW74FW-aQcAkWE9_NfNEfMhwSUno67Ck9AKQyTC0YArjTRmNeyC3A_2ql3D680dVsQi2WQIC5Ofgq73kAoSZ0UFX6D4PUquxUrfxzvU9KAl4QhQZ5W8tYXyU1a1kDNqajko/s624/19.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>Quan điểm sáng tạo làm tiêu chí chung của FreshBrand trong dự án này là tạo một biểu tượng mang dấu ấn về lịch sử của tự nhiên kết hợp mang đậm bản sắc văn hóa bản địa của vùng đất Tây Nguyên.<br /><br />Một câu hỏi đặt ra trước khi động não để bắt tay sáng tạo một biểu tượng cho TayNguyen Travel là <strong>“Làm cách nào để khai thác tối đa một biểu tượng vừa giúp du khách nghĩ về Tây Nguyên lại nhắc nhỡ du khách có ý thức tôn trọng, bảo tồn các giá trị của thiên nhiên, ở đó là núi rừng, các động vật hoang đã, thậm chí là liên tưởng đến bản sắc văn hóa truyền thống bản địa một cách tốt đẹp và thân thiện nhất?”</strong><br /><br /> Biểu tượng liên tưởng đến du lịch Tây Nguyên của TayNguyenTravel là chú voi Buôn Đôn thân thiện, hiền hòa. Nghĩ về Tây Nguyên, "Thương hiệu" voi Buôn Đôn đã trở thành biểu tượng thu hút du lịch sinh thái ở vùng đất này. Biểu tượng voi Buôn Đôn giúp chúng ta dễ liên tưởng đến núi rừng, động vật hoang dã. Nơi mà con người khát khao khám phá, khát khao hòa quyện và gắn kết với thiên nhiên. Kết quả cuối cùng,<br /><br />TayNguyen Travel và FreshBrand xây dựng hình ảnh thân thiện trong mắt công chúng là hình ảnh chú voi Buôn Đôn như muốn tạo một dấu ấn đặc trưng về Tây Nguyên cũng như nhắc nhỡ con người cần ý thức đến bảo tồn các loài động vật hoang dã, cũng như sử dụng cho mục đích du lịch thật hiệu quả. Khám phá cao nguyên xanh bạt ngàn bằng hình thức cõng voi còn giúp con người có ý thức bảo vệ rừng, bảo tồn các giá trị của thiên nhiên.<br /><br /><div class="imgDautu"><a href="http://www.freshbrand.vn/wp-content/uploads/2013/05/cau-chuyen-thuong-hieu-tay-nguyen-travel-2.jpg"><img alt="cau chuyen thuong hieu tay nguyen travel 2" class="aligncenter size-full wp-image-8500" height="433" src="http://www.freshbrand.vn/wp-content/uploads/2013/05/cau-chuyen-thuong-hieu-tay-nguyen-travel-2.jpg" title="cau chuyen thuong hieu tay nguyen travel 2" width="624" /></a></div><div class="imgDautu"><a href="http://www.freshbrand.vn/wp-content/uploads/2013/05/cau-chuyen-thuong-hieu-tay-nguyen-travel-3.jpg"><img alt="cau chuyen thuong hieu tay nguyen travel 3" class="aligncenter size-full wp-image-8501" height="468" src="http://www.freshbrand.vn/wp-content/uploads/2013/05/cau-chuyen-thuong-hieu-tay-nguyen-travel-3.jpg" title="cau chuyen thuong hieu tay nguyen travel 3" width="624" /></a></div><div 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